Tourist Fee Planned for Twelve Apostles Visitor Centre
The Victorian Government plans to introduce a visitor fee at the Twelve Apostles on the Great Ocean Road. However, the charge will only apply to the new Twelve Apostles Visitor Experience Centre. The centre is expected to open later this year. Importantly, locals and members of the Eastern Maar community will not pay the fee.
Fee To Support Facilities And Conservation
Environment Minister Steve Dimopoulos said the fee would help protect the iconic coastal landmark. According to the government, revenue will support beach access upgrades, visitor facilities, and historic site maintenance. Furthermore, funds will stay within the Great Ocean Road region. Authorities say the money will also help maintain infrastructure as tourism continues to grow.
Millions Visit Every Year
More than six million tourists travel the Great Ocean Road annually. Meanwhile, around two million visitors stop at the Twelve Apostles. Therefore, the government will also introduce a visitor booking system. The system will manage peak demand and guarantee parking during busy periods. Officials say the approach mirrors entry systems used at other famous Australian destinations. Examples include Uluru-Kata Tjuta National Park, Kosciuszko National Park, and Wineglass Bay Lookout.
Critics Label Plan A “Cash Grab”
However, the proposal has sparked political criticism. Opposition Leader Jess Wilson described the fee as another government revenue grab. She argued the iconic site should remain free for everyone to enjoy.
Tourism Sector Supports Visitor Fee
Meanwhile, tourism leaders have backed the proposal. Great Ocean Road Regional Tourism chairman Andrew Jeffers said visitor numbers require better management. He noted the region welcomes roughly 16,000 visitors every day. Jeffers added the fee would support the recently built $128 million visitor centre. However, he emphasised the charge only applies to the visitor centre. Visitors can still access other parts of the Great Ocean Road without paying.
Local Community Raises Concerns
Despite support from tourism groups, some locals remain cautious. Port Campbell Progress Group vice-president Kylie Treble said visitor pressure already strains the park. However, she worries the funds may focus only on infrastructure upgrades. Treble also warned the fee could discourage some visitors. She said affordable access should remain available for everyone wanting to see the famous rock stacks.
